Arab Health 2023
NEXUS / ASTRAIA was present in Dubai from January 30 to February 2 at one of the world's largest medical trade fairs - with Bayern International, which brought together over 40 Bavarian companies from the sector.
To kick off the year with a major event, NEXUS / ASTRAIA attended the largest health event in the Middle East at the Dubai World Trade Centre, where more than 4,500 exhibitors from over 150 countries were present. Over 51,000 health care professionals were expected to attend the four-day event, which this year was held around the theme of “innovation and sustainability in health care”.
Our booth was located at the pavilion of the Free State of Bavaria, where 45 Bavarian exhibitors were able to showcase the latest technologies in medical engineering and healthcare.
Arab Health is the most important health and medical exhibition in the MENA region and is considered as one of the leading exhibitions for the medical industry worldwide - The exhibition hosted over 45 national pavilions. Dubai's key position in the heart of the Middle East makes it a strategic geographic location to reach major and ever-expanding markets.
It was therefore an excellent opportunity for astraia to strengthen its presence internationally and in the region. We are proud to announce that it was an opportunity to conclude new partnerships, to win new customers, for example in Egypt, and to present the software through real-life demonstrations to very curious participants.
A team consisting of Cornelia Neuendorf, Business Manager, Mohammad Abazeed, Regional Sales Manager for the Middle East and North Africa, and Pouria Zadeh, International Sales Manager of the NEXUS / ASTRAIA team in Frankfurt made the event a success for the company and established new contacts that may represent new opportunities for the future.
The next Arab Health event will take place from 29 January to 1 February 2024 in Dubai. We hope to see you there!